Marketing Manager - Trelise Cooper

Trelise Cooper is one of New Zealand’s most iconic luxury fashion brands, renowned for bold design, impeccable craftsmanship, and a deeply loyal customer base. We are seeking an experienced Marketing Manager to lead brand, marketing, and PR initiatives across New Zealand, Australia, and international markets.

This is a senior, hands-on role for a commercially minded marketer with a strong aesthetic sensibility and a passion for fashion, storytelling and customer experience.

Key responsibilities in the role include, but are not limited to:

• Brand & Marketing

• Develop and execute strategic marketing initiatives that grow brand awareness and customer engagement across NZ, Australia and international markets

• Lead the evolution of the brand strategy, driving repeat customers to boutiques and online

• Ensure social media, creative, photography and content are fully aligned with brand and marketing objectives

• Oversee the planning and execution of email marketing campaigns

• Manage marketing budgets, tracking performance, ROI and campaign effectiveness

• Lead and mentor the Social Media and Graphic Design teams

PR & Communications

• Own the PR strategy across New Zealand and Australia, managing media, stylist, influencer and VIP relationships

• Oversee VIP gifting programs and manage the brand’s sample collection for stylists, influencers and shows

• Collaborate closely with Events, Creative, Digital and Social teams to deliver integrated brand initiatives

• Lead and support the Reception and Styling team

Partnerships & Sponsorships

• Build and maintain strategic relationships with brand partners, media partners and sponsors

• Identify, assess and negotiate new partnership and sponsorship opportunities

Retail, Experience & Brand Presence

• Champion the end-to-end customer experience across all boutiques

• Oversee in-store presentation, look and feel, including POS, mannequins and visual storytelling

• Plan and attend VIP nights and in-store events as a Brand Ambassador and host

• Lead retail marketing meetings with Store Managers and foster strong internal relationships

• Develop product and styling seminars to support a premium Personal Stylist culture

Additional Opportunities

• Depending on experience, there is scope to support Wholesale Sales, partnering with the Sales team on selling appointments, prospecting, and hosting in New Zealand and Australia

As the successful candidate, you will have:

• Proven marketing leadership experience within luxury fashion, beauty or lifestyle brands

• Strong PR, brand and partnership management expertise

• Highly visual, detail-oriented and brand-led in approach

• Commercially astute with a deep understanding of customer experience

• Confident leading teams and cross-functional collaboration

• Passionate about fashion, storytelling, and building meaningful brand connections

This is a rare opportunity to shape the marketing, PR and brand experience of one of New Zealand’s most celebrated fashion houses, working at the intersection of creativity, commerce and culture. If this sounds like you, please send your application to rachel@frameconsulting.co.nz.

Please note that, due to the high volume of applications we are currently receiving, only candidates whose skills and experience closely match this role will be contacted. If you don’t hear from us, we encourage you to follow us on Instagram @frame__hr or sign up for our fortnightly job alerts to stay updated on the latest opportunities across New Zealand and Australia.