ASICS Marketing Campaign Manager

US$0.00
  • Work for a global performance brand with strong values and innovative products

  • A supportive team environment with opportunity for development and growth

  • A competitive salary with product perks across company brands

ASICS is a brand led by culture, movement, and purpose. We’re looking for someone who truly lives and breathes the world they operate in — someone who brings genuine enthusiasm, curiosity, and energy to their work every day. Whether you’re a runner, involved in team sports, or simply passionate about performance and wellbeing, this is a brand that’s likely to align strongly with your personal values.

This is an exciting opportunity to join ASICS New Zealand as the Campaign Manager. It is a hands-on marketing role, working across campaigns, digital, content, events, community and wholesale marketing to help bring the brand to life locally, in meaningful and impactful ways.

Key Responsibilities:

  • Execute brand and product marketing activities inline with the Marketing Calendar, ensuring all channels (Digital, Social, E-Commerce, Content, and Athlete/Team marketing) are aligned

  • Commercialise and integrate athletes, events, partnerships into key campaigns

  • Own the planning, scheduling, and execution of social media content across all active platforms, ensuring all content is aligned with global brand guidelines and local campaign objectives

  • Ensure local partnerships are maximised through owned social media

  • Monitor performance and optimise to grow reach and engagement. Report on key social metrics

  • Brief all paid social requirements with the digital agency

  • Lead the briefing process for localised campaign development and manage external agencies and/or contractors for delivery of content requirements

  • Build and establish a network of content creators throughout New Zealand

  • Provide clear campaign plans, tailored assets, sell-in materials, and execution guidance to wholesale partners

  • Plan retail marketing campaigns in flagship retails stores, ensuring premium brand presentation

What you’ll bring:

  • 3+ years’ experience in a similar marketing, brand, or campaign management role (sporting and retail experience are beneficial)

  • Experience delivering integrated campaigns across multiple channels (Digital, Retail, DTC, Wholesale)

  • Experience developing briefs, managing timelines, and working with external agencies or content creators

  • High level of organisation, time management, and attention to detail

  • Proficiency in Microsoft Office and Adobe Creative Suite

  • A passion for sport, performance, and active lifestyles. and the ASICS brand

What it comes with:

  • A varied and hands on role with ability to have influence across all the marketing channels including marketing, sales, retail, and brand execution

  • Exposure to a global performance brand with strong values and innovative products

  • A supportive team environment with opportunity for development and growth within the company

  • A competitive salary with product perks across company brands

  • Parnell based office with parking

If this sounds like you, please reach out to Kerri Lelievre at kerri@frameconsulting.co.nz with your CV.

  • Work for a global performance brand with strong values and innovative products

  • A supportive team environment with opportunity for development and growth

  • A competitive salary with product perks across company brands

ASICS is a brand led by culture, movement, and purpose. We’re looking for someone who truly lives and breathes the world they operate in — someone who brings genuine enthusiasm, curiosity, and energy to their work every day. Whether you’re a runner, involved in team sports, or simply passionate about performance and wellbeing, this is a brand that’s likely to align strongly with your personal values.

This is an exciting opportunity to join ASICS New Zealand as the Campaign Manager. It is a hands-on marketing role, working across campaigns, digital, content, events, community and wholesale marketing to help bring the brand to life locally, in meaningful and impactful ways.

Key Responsibilities:

  • Execute brand and product marketing activities inline with the Marketing Calendar, ensuring all channels (Digital, Social, E-Commerce, Content, and Athlete/Team marketing) are aligned

  • Commercialise and integrate athletes, events, partnerships into key campaigns

  • Own the planning, scheduling, and execution of social media content across all active platforms, ensuring all content is aligned with global brand guidelines and local campaign objectives

  • Ensure local partnerships are maximised through owned social media

  • Monitor performance and optimise to grow reach and engagement. Report on key social metrics

  • Brief all paid social requirements with the digital agency

  • Lead the briefing process for localised campaign development and manage external agencies and/or contractors for delivery of content requirements

  • Build and establish a network of content creators throughout New Zealand

  • Provide clear campaign plans, tailored assets, sell-in materials, and execution guidance to wholesale partners

  • Plan retail marketing campaigns in flagship retails stores, ensuring premium brand presentation

What you’ll bring:

  • 3+ years’ experience in a similar marketing, brand, or campaign management role (sporting and retail experience are beneficial)

  • Experience delivering integrated campaigns across multiple channels (Digital, Retail, DTC, Wholesale)

  • Experience developing briefs, managing timelines, and working with external agencies or content creators

  • High level of organisation, time management, and attention to detail

  • Proficiency in Microsoft Office and Adobe Creative Suite

  • A passion for sport, performance, and active lifestyles. and the ASICS brand

What it comes with:

  • A varied and hands on role with ability to have influence across all the marketing channels including marketing, sales, retail, and brand execution

  • Exposure to a global performance brand with strong values and innovative products

  • A supportive team environment with opportunity for development and growth within the company

  • A competitive salary with product perks across company brands

  • Parnell based office with parking

If this sounds like you, please reach out to Kerri Lelievre at kerri@frameconsulting.co.nz with your CV.