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ASICS Marketing Campaign Manager
Work for a global performance brand with strong values and innovative products
A supportive team environment with opportunity for development and growth
A competitive salary with product perks across company brands
ASICS is a brand led by culture, movement, and purpose. We’re looking for someone who truly lives and breathes the world they operate in — someone who brings genuine enthusiasm, curiosity, and energy to their work every day. Whether you’re a runner, involved in team sports, or simply passionate about performance and wellbeing, this is a brand that’s likely to align strongly with your personal values.
This is an exciting opportunity to join ASICS New Zealand as the Campaign Manager. It is a hands-on marketing role, working across campaigns, digital, content, events, community and wholesale marketing to help bring the brand to life locally, in meaningful and impactful ways.
Key Responsibilities:
Execute brand and product marketing activities inline with the Marketing Calendar, ensuring all channels (Digital, Social, E-Commerce, Content, and Athlete/Team marketing) are aligned
Commercialise and integrate athletes, events, partnerships into key campaigns
Own the planning, scheduling, and execution of social media content across all active platforms, ensuring all content is aligned with global brand guidelines and local campaign objectives
Ensure local partnerships are maximised through owned social media
Monitor performance and optimise to grow reach and engagement. Report on key social metrics
Brief all paid social requirements with the digital agency
Lead the briefing process for localised campaign development and manage external agencies and/or contractors for delivery of content requirements
Build and establish a network of content creators throughout New Zealand
Provide clear campaign plans, tailored assets, sell-in materials, and execution guidance to wholesale partners
Plan retail marketing campaigns in flagship retails stores, ensuring premium brand presentation
What you’ll bring:
3+ years’ experience in a similar marketing, brand, or campaign management role (sporting and retail experience are beneficial)
Experience delivering integrated campaigns across multiple channels (Digital, Retail, DTC, Wholesale)
Experience developing briefs, managing timelines, and working with external agencies or content creators
High level of organisation, time management, and attention to detail
Proficiency in Microsoft Office and Adobe Creative Suite
A passion for sport, performance, and active lifestyles. and the ASICS brand
What it comes with:
A varied and hands on role with ability to have influence across all the marketing channels including marketing, sales, retail, and brand execution
Exposure to a global performance brand with strong values and innovative products
A supportive team environment with opportunity for development and growth within the company
A competitive salary with product perks across company brands
Parnell based office with parking
If this sounds like you, please reach out to Kerri Lelievre at kerri@frameconsulting.co.nz with your CV.
Work for a global performance brand with strong values and innovative products
A supportive team environment with opportunity for development and growth
A competitive salary with product perks across company brands
ASICS is a brand led by culture, movement, and purpose. We’re looking for someone who truly lives and breathes the world they operate in — someone who brings genuine enthusiasm, curiosity, and energy to their work every day. Whether you’re a runner, involved in team sports, or simply passionate about performance and wellbeing, this is a brand that’s likely to align strongly with your personal values.
This is an exciting opportunity to join ASICS New Zealand as the Campaign Manager. It is a hands-on marketing role, working across campaigns, digital, content, events, community and wholesale marketing to help bring the brand to life locally, in meaningful and impactful ways.
Key Responsibilities:
Execute brand and product marketing activities inline with the Marketing Calendar, ensuring all channels (Digital, Social, E-Commerce, Content, and Athlete/Team marketing) are aligned
Commercialise and integrate athletes, events, partnerships into key campaigns
Own the planning, scheduling, and execution of social media content across all active platforms, ensuring all content is aligned with global brand guidelines and local campaign objectives
Ensure local partnerships are maximised through owned social media
Monitor performance and optimise to grow reach and engagement. Report on key social metrics
Brief all paid social requirements with the digital agency
Lead the briefing process for localised campaign development and manage external agencies and/or contractors for delivery of content requirements
Build and establish a network of content creators throughout New Zealand
Provide clear campaign plans, tailored assets, sell-in materials, and execution guidance to wholesale partners
Plan retail marketing campaigns in flagship retails stores, ensuring premium brand presentation
What you’ll bring:
3+ years’ experience in a similar marketing, brand, or campaign management role (sporting and retail experience are beneficial)
Experience delivering integrated campaigns across multiple channels (Digital, Retail, DTC, Wholesale)
Experience developing briefs, managing timelines, and working with external agencies or content creators
High level of organisation, time management, and attention to detail
Proficiency in Microsoft Office and Adobe Creative Suite
A passion for sport, performance, and active lifestyles. and the ASICS brand
What it comes with:
A varied and hands on role with ability to have influence across all the marketing channels including marketing, sales, retail, and brand execution
Exposure to a global performance brand with strong values and innovative products
A supportive team environment with opportunity for development and growth within the company
A competitive salary with product perks across company brands
Parnell based office with parking
If this sounds like you, please reach out to Kerri Lelievre at kerri@frameconsulting.co.nz with your CV.