Head of Brand, Luxury Fashion
Manage a small, high-performing marketing team
Responsible for the brand, PR, marketing, and digital strategy, including the development, management, and execution
Be part of the leadership team, reporting directly to the Directors and General Manager
This is a rare opportunity to join a timeless, luxury women's fashion label as their Head of Brand. Overseeing the marketing team, this role is responsible for the brand, PR, marketing and digital strategy, as well as the management and execution of it. In addition, defining and protecting the brand identity, while overseeing the consistency of the brand throughout the business is essential in this role.
In this role, some of the key responsibilities include;
Define, manage and maintain marketing budget in line with the yearly marketing plan and sales targets
Identify and build a pipeline of potential collaborations and partnerships, seek and negotiate brand collaboration opportunities, and ensure brand governance and consistency in brand execution
Lead brand projects, activations, partnerships, instore experiential events, media opportunities, brand collaborations, social media, key influencer engagement, promotions and advertising
Manage in collaboration with Creative Director concept, production and execution of campaign, lookbook and e-commerce photoshoots. Managing external and internal teams.
Create retail events strategy alongside the Head of Retail for and local retail events aligned to the brand marketing, cultural and events calendar, delivering engaging customer experiences
PR and communications strategy including media relations, press releases, press pitching, event and influencer marketing
Pitch key press opportunities and stories to NZ and AU media and create press coverage reports seasonally and annually
Responsible for reputation management and development of brand awareness PR campaigns
Manage digital marketing and social media strategy and management to optimise digital advertising, ecommerce and retail performance
Implement data-driven approaches to understand customer behaviour, tailoring marketing strategies accordingly
Work closely with the external digital agency to craft effective digital marketing strategies.
The role comes with;
A competitive salary and remuneration package
A supportive, kind, and genuine company culture
The opportunity to work with beautiful, considered and crafted product
The chance to sink your teeth into a dream role that doesn’t come around very often in fashion
As the successful candidate, you will have;
8+ years of relevant experience in luxury fashion, or lifestyle, with several years as a Brand or Creative Marketing Director in a brand setting
Proven leadership experience, you must be able to manage internal and external teams with a collaborative approach
Excellent multitasking skills, with the proven ability to oversee multiple concurrent projects
Must be digitally minded, have an entrepreneurial spirit, for online and offline direct-to-consumer channels
Have experience in managing projects effectively, ensuring they are delivered on time, within budget, and to the highest quality standard
An understanding and appreciation of fashion, art and design
Be highly organised and work well under pressure
Have a degree in Fashion, Marketing, Communications or an equivalent qualification
To apply for this highly sought after position, please email your resume and portfolio in confidence, to Rachel Smart on rachel@frameconsulting.co.nz
Please note: Due to the large number of applicants we are currently receiving, we will only be responding to those who have the relevant skills and experienced required for the role.
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